Description: This session at the SOA 1962 Jacksonville and Chicago Regional Meetings focused on challenges and opportunities of the multi-line company, especially the cross-selling of life and property/casualty insurance.

Description: Informal discussion of the role of life insurance in the national savings. Topics included: A. Life insurance company market share of the savings dollar. B. Impact of mutual fund investments on life insurance company sales. Types of marketing procedures used in the sale of life insurance in combination with mutual fund investments. C. Strategic desirability of variable life insurance policies as a means of recognizing the demand for equity investments. Statutory changes required before such policies can be marketed.

Description: This discussion examines new products and marketing issues pertaining to individual life insurance. Topics include: A. Proper role for and impact of higher minimum amount and preferred risk policies. B. Changes made in recent years in the distribution of new issues by plan of insurance and mode of premium payment, C. Advantages and disadvantages of issuing to women a special life insurance policy, or class of policies, involving different basic assumptions from those used for other policies D. Plans marketing policies for which the insurance premiums are paid by 1 bank loans arranged with the assistance of the agent, 2 premium deposit plans, 3 bank drafts and postdated checks.